3 Mobile Marketing Tips To Increase ROI

Mobile marketing is extremely popular and only growing, but surprisingly it hasn’t completely caught on to the point of saturation – which is good news for you. In the past few years, there has been a strong growth in the smart phone market such as the iPhone and Blackberry, which has opened many avenues for marketers. Plus the ever-growing numbers of people who love to use the smart phones only means even larger markets to leverage. For any IM marketer who has been hesitating to “do” mobile marketing, now is the absolute best time to do it. Given below are a few mobile marketing tips that you can put to use right away to see considerable results.

If you’re new to mobile marketing, then from the very beginning create your own system for storing the contact data of your customers and prospective customers. You can keep your records either on your computer or other means; there are probably a ton of different methods. Try to use all the contact data you have on your prospects and keep that for further use because you can use it in a variety of ways.

You can also learn some valuable information by watching your competitors, who are trying to reach the same audience as you are. See how they stay in touch with their customers, and if you see something that impresses you, try to find an even better way to implement this yourself. You can locate your competition through the search engines, and you’ll find there’s quite a bit you can find out. If they have newsletters/ezines, sign up for them to keep yourself updated.

Never send unsolicited texts to people if you’re marketing to them; they will need to give you their permission. That is the classic n00b mistake, and it’s a doozy, too. Don’t do it. Trust us, you will really make people angry if you send someone a text that is an ad. Nothing else really matters at all on this one because so many people will react negatively to you.

You may find mobile marketing a little confusing at first, but apply the tips we’ve discussed here and you will soon feel at home with it. If you want to make your campaigns as profitable as possible, just keep these techniques in mind. When you begin with a new type of marketing, it’s especially important to stick to the proven principles so you don’t make poor choices. There is little doubt that mobile marketing is going to be a huge force in the near future, so make sure you are here to take advantage of this.

The Rise of Mobile Computing Highlights the Relevance of Local Search Marketing

Following the Consumer Electronics Show in Las Vegas, majority of the news and new products launched are mobile devices ranging from Smartphones to Tablets. CES features the newest electronic gadgets to be released by manufacturers this year. News about Smartphone and tablets running the show in CES cannot be ignored. It has been forecasted that mobile computing will continuously grow this year. Reports show that mobile data usage continues to double every year. The ability of these devices to come with data plans gives consumers the ability to access the internet while on the go.

Consumers use these devices for up to date information and staying connected with social networks. What used to be just a communication tool has now become a way for people to constantly stay connected to the rest of the world.

So how does this affect your business? This means more and more users rely on their mobile phones or devices to gain quick access to the internet for information. Information gathered through mobile devices is mostly local in nature. Local Search Marketing will always play an important role for your local business. With devices limited screen landscape our website should be visible in Local Search Results. Local search engine optimization continues to grow in importance. Visibility would mean accessibility to your webpage and in turn translate to better site and shop traffic. This traffic could definitely increase sales for your business.

So let us say that your company website is now getting the visibility that you want in local searches. This is not enough. The growing number of mobile devices that your potential customers use must be able to view your website as well. What is the use of being able to rank in searching if the browsers on these devices could not display your webpage? This does not mean you are required to make mobile sites for these devices but more on making your webpage mobile friendly.

Now that we are at the dawn of mobile internet, your business should take advantage of the tools that the Internet provides for your business. These few tips on Local Search Marketing should provide your business with better sales for this year by capturing mobile users.